Design: A Worthwhile Investment
Working with a designer is a process, but it is definitely a worthwhile one. Many nonprofits are understandably wary of spending money outside the “bare bones” budget, especially in the current fundraising climate. But building a good brand, and high quality marketing materials (by a professional), is well worth your investment; ultimately, your beneficiaries will be better served.
This list is to give you a general overview of the design process (particularly for those new to working with designers)…
- Initial client consultation and design brief
- Estimate is drawn up, budgets made, etc.
- Concept Phase: Research and concept development.
- Round 1: Three concepts are presented to client (mockups/sketches); one concept is chosen to go forward.
- Round 2: refining the visuals of chosen concept; client consultation
- Round 3: final revisions; client consultation
- Final round: sent to printer or published online.